We all have a choice to accept or reject customers.

And its ok to say NO. Do what makes you feel HAPPY & you will be able to continue to receive good customers.

They appreciate what you do, refer you to others and you feel good to give them a good deal!

Our best customers include our own friends!

Ideally we think of CEO to write content for the company. Like CEO of Apple, Microsoft & Razer used to share personal updates.

Have you thought of getting stories from your staff? Sales Team would have ups and downs. These real stories connect with us in our Hearts. Building relationships is key to success long term.

We can look at the number of returning visitors, cost per like on Facebook and ad spending on different social media platforms.

Should we look at it daily, weekly, monthly or yearly?
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I think weekly data is more useful than daily data before we adjust our target groups in ads. Having a monthly meeting with monthly data to set KPI & Targets is useful!

If you are in the business of selling flowers, try to google and see who are the leaders in this industry.

Check out their websites and facebook pages, you may get new ideas for yourself too.

Have Fun!

Lighting + a good camera can help you greatly in your marketing campaigns!

We were looking at Facebook Posts! Those that get more likes and shared widely have attractive looking pictures.

Give it a try and see what works better, bring in more traffic and responses!

By getting customers and prominent people in our industry, it lends credibility to ourselves when we get positive reviews.

We can try doing it as Podcast Interviews for those who like the feeling of listening to a radio. I personally like Facebook & Youtube Video as you can see the people involved.

You can test out your captions for posts on Facebook?
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Yes, just google "Free Headline Analysis" and you can go to sites that do it for you for free.

I key in "Happy Go Lucky keeps you Happy" and it has a score if 83.33%. I got it from Advanced Marketing Institute website.

To keep it simple. Companies have to invest in online marketing to reach out to tech savvy people. Even this blog is created on my mobile app.

We need to think of ways to attract new leads / new potential customers. After that, it is getting them to buy.

Any thoughts?

Words can provide useful information and entertain.
On our Facebook, we can try these too.
Videos to capture attention.
Use of infographics to summarize text into an image & charts?

Have you tried these before?

One way we can do ahead of planning a marketing campaign is to create a Buyer Persona. An ideal number is to think of 3 different customers.

It can include demographics like age, gender, occupation, salary, education background, family, goals, issues they face, interests etc.

Like John, 25 years old, marketing manager, $3500 pay, single.

For our Teachers Day, we also look at School Principals buying gifts for the Teachers. It could be a parent. Also, student. And the marketing campaign content may differ.