Selling on website vs social media platforms

Facebook, Instagram, Carousell, Qoo10, Lazada, Shopee and other platforms - which do you use to do your online shopping?

The reason we sell through our website at www.ilovemasonjar.com is simple. 

It is easier for us to control the content on our own platform as we own the website. 

Policy changes on Facebook / Instagram / Carousell / Qoo10 / Lazada / Shopee and more from time to time. 

We may get traffic organically - that is for free. After a while, the platform may start to charge for ads or listings. They may even cease to exist. Remember we stopped using Friendster and very few people use eBay / Gum Tree in Singapore. These platforms may change over time as the people who use them changes.

Generally, we notice users on Instagram are younger than Facebook.

So do take note about the products you are selling. If you are selling items to retirees (Aged 60 and above), maybe its better to focus more on selling through Facebook.

We are selling personalized gifts (Aged 20 to 45) - so our profile tend to spend more time on Instagram than Facebook.

Whatever you are promoting, look at the demographic of the likely customers and the platform they prefer. Spend more time and effort on that. That is the essence.

After that, we bring them back to the website for more details and carting out. And one more tip: Follow the "Leaders" of the market you are in and learn from them. 

Connect with us and watch our Insta Stories at https://www.instagram.com/ilovemasonjar/

Image: Wikemedia Commons